With over 30 years experience as a designer and creative director, both in Ireland and abroad, my body of work spans a wide range of sectors – such as music, fashion, transport, hospitality, IT, healthcare and finance. Articulate design serves any industry.

Working with creative agencies in Dublin, London, Dubai and New York, I develop identities, wayfinding systems, advertising campaigns and products through print, environmental, motion and digital channels. I take an objective and rational approach to all design projects, identifying the most potent route to engagement. I create refined, enduring communications that help to shape and enhance my clients’ relationships with their end customers/audience.

An award-winning designer, I have been featured in many industry books and magazines including D&AD Annual, Data Flow (Gestalten), Numbers in Graphic Design (Laurence King), New Retro (Thames and Hudson), Logo Design (Taschen), Creative Review, Grafik and Idea. I have contributed to the promotion and understanding of Irish design from the stage of the Offset conference in Dublin’s Grand Canal Theatre, as well as through appearances on Newstalk, RTÉ Radio 1 and RTÉ lyric fm.

As founder and curator of Image Now Gallery, I produced exhibitions of work by international design pioneers such as Josef Müller-Brockmann, Richard Paul Lohse and Massimo Vignelli. My own pieces have been included in design shows in London’s Design Museum, Barcelona’s Maxalot and Commonwealth in Brooklyn, New York. I was a contributing designer to the ‘David Bowie Is’ exhibition at the Victoria & Albert Museum in London.

Testimonials

“I’ve had the pleasure of working with Aiden on several large strategic design projects for our blue chip clients. He is a rigorous conceptual thinker with the foresight to bridge the gap between a brand in the abstract as it exists in a set of guidelines, and how it might live and breathe in the real world. He draws on an encyclopaedic knowledge of visual culture; on the other hand he has an uncommon grasp of language and its centrality to a fully realised design. This understanding allows him to develop work that is always aesthetically striking, always deeply resonant with its intended audience”.

Edel McCabe
Director
Publicis Dublin

“Aiden’s skill in producing the Ibec brand identity was not to build it, but to reveal it. A strategy that has characterised our brand as Insightful, illuminating and timeless.”

Danny McCoy
CEO, Ibec